SMARTER Objectives

SMART / SMARTER is a mnumonic used in project management at the project objective setting stage. It is a way of evaluating the objectives or goals for an individual project.  The term is also in common usage in performance management, whereby goals and targets set for employees must fulfill the criteria.

The first known uses of the term occur in the November 1981 issue of Management Review by George Doran, Arthur Miller, and James Cunningham.

In recent years the terms 'SMART' (see below) and, less commonly, 'DUMB' (doable, understandable, manageable & beneficial) have been used beyond the original context of project management.

Constanly use the tool below to check that what you want to achieve follows the following guidelines, if you stay within these boundries you will succeed - trust me it works!

S - Specific
M - Measurable
A - Achievable
R - Realistic
T - Time-Specific
E - Evaluate
R - Revisit

 

 
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